Juri Diels has been working for ARD Online since March 2021. Being employed at the BI-Team, he develops machine learning solutions focussing on personalization and predictive analytics as well as visualization of performance measures of videos, audios, shows and entire platforms. From 2018 to 2021 he worked for ZDF Digital as a Data Scientist, where he gained expertise in machine learning, especially in the field of Natural Language Processing. Juri Diels gathered his first professional machine learning experiences at ZMG (Market Research Institute) from 2016 to 2018. His studies in political science and his subsequent employment as a research assistant at Goethe University Frankfurt have shaped his statistical and empirical-analytical approach to his current work.