THE FOURTH INDUSTRIAL REVOLUTION
RESHAPING LANGUAGES IN THE MEDIA
'The Fourth Industrial Revolution – Reshaping Languages in the Media' is the overriding theme of 'Languages and the Media', which will be held at the Radisson Blu Hotel in Berlin from 3rd – 5th October 2018. In its sessions and workshops, the conference will examine in detail the various developments, innovations and changes that are setting the framework for the future of the audiovisual media industry and the role of languages in it.
We are in the midst of a fourth industrial revolution, an age in which the physical, digital and biological worlds are increasingly interlinked by new technologies. This revolution is already having a profound impact on almost all industries and economies.
What will its effect be on the media? How will it transform the use of languages? How will technological innovation lead to change that is "empowering" and "human-centred"?
'Languages and the Media,' the 12th International Conference on Audiovisual Language Transfer in the Media, will examine the ways in which innovative technologies are changing the globalised provision of audiovisual media and the ways we consume it across and within languages. It will consider how audiovisual media is produced, accessed and made accessible to diverse international, national and regional user groups. And it will ask how, to increase their revenue, proliferating transnational distribution channels are able to target diverse multilingual populations with language and accessibility services that are both immediate and disparate.
With an increasing demand for both universal design and personalised user experience, as well as a growing need for trained language professionals, how will the rapidly evolving audiovisual media industry rise to the challenge of the 21st century? As providers of education and entertainment, such as universities, museums and theatres, seek to offer more for their sight and hearing impaired audiences and multilingual patrons, the emergence of new technologies and the breadth of available content are giving rise to increased demands for greater inclusion and accessibility. They are also spurring novel and often spontaneous crowd responses, quick to meet the needs of specific audiences and to exploit the interaction inherent in the new technologies. As machine-to-machine interfaces gain in importance, human and machine interplay within the audiovisual language industry is also set to become a critical factor. How will it affect work processes, training and research?
The need for collaboration between industry, practitioners, researchers and educators is greater than ever before. It is essential if we are to master the challenges of the fourth industrial revolution and understand the importance of the role that languages and accessibility will play in the coming years.
You will find this year's topics for discussion here.
The conference, and its accompanying exhibition, will attract international broadcasters, VoD service providers, media and accessibility managers, language service providers, researchers, trainers, language practitioners, translators and interpreters, software and hardware developers, entrepreneurs, investment analysts and media experts involved in the production, marketing and distribution of audiovisual content for information, entertainment and educational purposes.
Join us at 'Languages and the Media' and make the most of this unique opportunity to discuss the latest trends and emerging developments in one of the future's key industries.
David Padmore, TVT, UK