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PRESS RELEASE
14.02.2002
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of this Press Release.
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Viewers, Languages and Marketing
New trends in digital media, language
policy and marketing strategies in TV and cinema
Digital technologies are changing the media
landscape, improving the technical quality of media products
and diversifying distribution. But what about the content?
Are viewers getting what they want in the languages and form
they want? Does it make marketing sense for broadcasters and
license holders to provide multi-lingual versions? What about
media products for the blind and hard-of-hearing? Is equal
access to the media a right or simply sound marketing logic?
If interactivity is more than just a buzzword,
what role does language play in broadcasters' strategies?
What are the new media trends and what part does language
transfer play in them? Programme distributors have to be sensitive
to customers' wishes if they want to market their products
successfully. For this reason, the 4th International Languages
and the Media conference and exhibition has chosen "Viewers,
Languages and Marketing" as its main theme.
Over the course of two days, internationally
renowned experts will present and discuss the latest
developments in dubbing, subtitling, voiceover and translation
for the media, languages and marketing strategies, new trends
in DVD, digital TV and cinema, viewers' attitudes, experiences
and expectations, audio description, as well as subtitling for
the hard-of-hearing.
LANGUAGES & THE MEDIA will be of
professional interest to language decision-makers from the
media, distributors of audiovisual media products and services,
producers, exporters and importers of media programmes, subtitling
and dubbing companies, language industry specialists, manufacturers
of language technology and tools, experts in media studies
and mass communication, as well as consumer representatives.
The Conference will be accompanied by an exhibition where
vendors and manufacturers of language technology products
and providers of language services present their products
and services.
The LANGUAGES & THE MEDIA conference
will be held December 4 - 6, 2002, at the Hotel InterContinental,
Budapester Strasse 2, 10787 Berlin. For more information please
contact ICWE GmbH +49-30-327 6140.
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