LANGUAGES AND THE MEDIA

Digital technologies are changing the media landscape, improving the technical quality of media products and diversifying distribution. But what about the content? Are viewers getting what they want in the languages and form they want? Does it make marketing sense for broadcasters and license holders to provide multilingual versions? What about media products for the blind and hard-of-hearing? Is equal access to the media a right or simply sound marketing logic? If interactivity is more than just a buzzword, what role does language play in broadcasters' strategies? What are the new media trends and what part does language transfer play in them? Programme distributors have to be sensitive to consumers' wishes if they want to market their products successfully. For this reason, the 4th International Languages and the Media conference and exhibition has chosen Viewers, Languages and Marketing as its main theme.